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by foolfoolz 1735 days ago
twilio is not a developer tool. twilio is a communications company that has great developer outreach
3 comments

"... twilio is not a developer tool ..."

Thank you. Strongly agree.

Every day I run into something Twilio could be doing to make development and tooling and workflows better for people who are actually using twilio for telephony.

Instead, they are spending their time, energy and acquisition dollars building "customer engagement at scale" which is a fancy term for spam.

Twilio’s product is an API.

The end-user of (most of) their products are developers.

the product is the communications. the people on the phone. reading sms. getting emails. the end user of twilio’s products probably have never heard of twilio and don’t even know their using it
And their product is for developers.

Are you trying to claim that AWS is not for developers because the end users who visit website hosted on AWS are not developers?

Perhaps a better way to phrase it: Twilio’s customers are developers.

Their products are built to be used by developers.

As an analogy, AWS’s customer is Netflix. Not the end user who is watching a movie that streams out of an EC2 instance.

with the clever “ask your developer” billboard campaign