What I don't get is where does App Annie get its data? Implied here is that app developers hand it over, but what do they get in return? And is that the primary source of App Annie's data?
So that makes me think: Given how ubiquitous Google's analytics service is, they could conceivably pull the same fast one, just substitute 'app' for 'website'. And the SEC is essentially saying "we'll probably only fine you a fraction of the money you made on this".
This was a pretty big benefit when all Apple offered was an unwieldy CSV broken out into line items for each country, but less so today.