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by matwood
1748 days ago
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> A company wouldn't offer it if they didn't expect to make money > So maybe it is actually a win-win In the case of AC, I think it is a win-win. Apple could make money and it still be a good deal for the customer. AC on a phone for example. If the user comes in with a broken screen they can pay $100 and get a replacement phone (or $30 for only a screen). The replacement phone didn't cost Apple anywhere near retail (they are probably refurbs), and it cost the user $100+AC cost. It also keeps users in the Apple ecosystem, and in part leads to their very high customer satisfaction scores. As someone who has used AC a number of times in the past, it's very nice to walk into any Apple store with a broken phone and walk out 15 minutes later with a new phone. |
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I think this is something that should be taken into balance.
It's probably less the case with an iPhone, but there is value in the insurance being able to quickly get your widget back to a wrking state.
Say you're a contractor and your computer breaks down. You're not just out the price of a new computer (or of the repairs) but also the fact that if you can't replace it right away, you're losing billable days, maybe weeks. My sister needed to wait a few weeks to have her new Lenovo laptop delivered, and it had no custom options. I wouldn't be comfortable with so long a lead time if my income depended on it. If they're able to deliver on the next business day repair, then it's completely worth it.