[vladvasiliu]

> it's very nice to walk into any Apple store with a broken phone and walk out 15 minutes later with a new phone

I think this is something that should be taken into balance.

It's probably less the case with an iPhone, but there is value in the insurance being able to quickly get your widget back to a wrking state.

Say you're a contractor and your computer breaks down. You're not just out the price of a new computer (or of the repairs) but also the fact that if you can't replace it right away, you're losing billable days, maybe weeks. My sister needed to wait a few weeks to have her new Lenovo laptop delivered, and it had no custom options. I wouldn't be comfortable with so long a lead time if my income depended on it. If they're able to deliver on the next business day repair, then it's completely worth it.