Like I said, Airplay is a feature of an iPhone, not a TV product. The Apple TV set top box is a stop gap for a real tv. They need a placeholder platform to have the developer side of the platform seeded.
I disagree that the Apple TV is a stop gap. It works with any TV, and you stick some adhesive strips on it and stick it to the back of a TV, and the only difference is you need one more plug outlet for it.
Sony/LG/Samsung have plenty of low-mid-high quality TVs for whoever wants them. There is nothing extra Apple can provide there.
Thats exactly the problem. There is nothing extra Apple can provide. What if they want to use faceid for auth? They can't. If the TV is to be a platform like everything else, they can only push forward new APIs with new hardware. You are viewing the market is static.
That is a good point. I am only thinking of it in terms of how people use TVs today. If Apple does manage to convince people to to use it another way, then I agree there is some opportunity to have their own screen panel.
Sony/LG/Samsung have plenty of low-mid-high quality TVs for whoever wants them. There is nothing extra Apple can provide there.