[lotsofpulp]

I disagree that the Apple TV is a stop gap. It works with any TV, and you stick some adhesive strips on it and stick it to the back of a TV, and the only difference is you need one more plug outlet for it.

Sony/LG/Samsung have plenty of low-mid-high quality TVs for whoever wants them. There is nothing extra Apple can provide there.

[enos_feedler]

Thats exactly the problem. There is nothing extra Apple can provide. What if they want to use faceid for auth? They can't. If the TV is to be a platform like everything else, they can only push forward new APIs with new hardware. You are viewing the market is static.

[lotsofpulp]

That is a good point. I am only thinking of it in terms of how people use TVs today. If Apple does manage to convince people to to use it another way, then I agree there is some opportunity to have their own screen panel.