[while1fork]

I don't understand why Apple would want to enter the automotive manufacturing business. It's so far-afield from computers, mobile screens, and accessories. TVs, home automation, VR glasses, smart home gym, and audio equipment seem much closer to the product mix than something random like a lawnmower, car, or business jet.

[justinlink]

I agree -- aside from passenger airplane manufacturing I can't imagine a more difficult industry to just jump into without really good reason.

If they want to make an "Apple" car with some bells and whistles on it, why not take an existing vehicle and enhance it. See what happens with that at least. I'm thinking like Shelby did with Mustangs: https://en.wikipedia.org/wiki/Shelby_Mustang

[sdze]

And truly I can’t imagine that they earn that kind of money with cars they earn with iPhones and Watches.

Cars are capital intensive products. Also they would need something that really distinguishes them from competitors! Can they compete with the heritage and engineering of say Mercedes-Benz?

Why would they be able to offer a better product? Taking into consideration that they lack dealer ships and service center.