[justinlink]

I agree -- aside from passenger airplane manufacturing I can't imagine a more difficult industry to just jump into without really good reason.

If they want to make an "Apple" car with some bells and whistles on it, why not take an existing vehicle and enhance it. See what happens with that at least. I'm thinking like Shelby did with Mustangs: https://en.wikipedia.org/wiki/Shelby_Mustang