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> The car companies that have the supply chains, the know-how, and now the motivation to electrify The car companies supply chains are set up for ICE, not EV. Likewise, their know-how is also for ICE, not EV. It's like saying Kodak was in a prime position to take advantage of the digital camera (which they invented), but it was actually the opposite - they'd spent decades optimizing around a separate core technology and couldn't change until it was too late. I'm not a fan of Tesla for a myriad of reasons and I love cars. But the notion that traditional car companies can magically start cranking out profitable EVs (Tesla made most of their money from tax credits which are essentially gone now) is laughable. |
That seems to be exactly what a lot of traditional car makers are doing though. Ford, Audi, BMW, VW, Hyundai, Renault, Nissan, Mazda all have or are adding EVs to their range, and that’s just off the top of my head. They seem to expect profits to reach similar levels to ICEs as well: https://europe.autonews.com/automakers/automakers-finally-se...
Similarly Honda have announced they’re going to phase out ICEs by 2030 (iirc). Toyota just announced around 10 billion dollars of investment to expanding battery production to 33x current levels and 5 billion in battery technology R&D.
Digital cameras destroyed Kodak’s business model of selling film. For car makers though selling EVs is essentially the same business model as selling ICEs. They sell cars not particular types of drive chain.
Tesla is now well established as a luxury car brand but I think smaller EV startups are about to be washed out by competition from traditional makers. Smaller traditional makers will likely struggle to make the investment required to make the transition though. There’s likely to be a period of industry consolidation.