Hacker News new | ask | show | jobs
by fezzl 5430 days ago
The coupon code field is only intended to be seen by people who already have a coupon code. Solution? Make the coupon code field inconspicuous and hard to find. Make it an accordion dropdown in small text somewhere in the corner, for example. Those holding a coupon code will not give up trying to find that place to type in their coupon code, while those who don't have a coupon code have minimal chance of being thrown off by the taunting "coupon code" field.
1 comments
blauwbilgorgel 5430 days ago
When confronted with the same problem - the taunting "coupon code" field - our solution was to use URL parameters in combination with the canonical hint.

Only users with a coupon code know this URL. The URL parameter won't show up in a Google search, because the canonical is in place. The coupon code works only for that session and will automatically show up on the checkout page.

Works very well for us.

link
ScottWhigham 5430 days ago
No offense meant but who is "us"? I'd like to look at your site, compare it to my target market, and then decide if I think it's a technique we could use.

The big concern in implementing techniques like this is that the number of (a) abandoned carts rises due to people who have a coupon yet can't figure out how to use it (or didn't read the instructions in your email), and then (b) the number of support requests will rise. If "us" is a company with 1000 customers, I'm not sure that you've tested the scalability of it with promotional emails sent to, say, 50,000 people on a Tuesday morning. Support for shopping cart-related frustrations is one of those "You'd better provide a response ASAP or you will probably lose the sale" types of problems.

link
rkalla 5430 days ago
Appreciate the tip as well and for anyone else that had no idea what "with the canonical hint" meant, I think it means using <link rel="canonical" href="..." /> in the <head> to point Googlebot at the preferred public landing page (without the coupon code box).

More info: http://googlewebmastercentral.blogspot.com/2009/02/specify-y...

link
rachelbaker 5430 days ago
That does sound like the most ideal solution. Thank you for sharing.
link