[esel2k]

Just watched the movie on your website: Don’t you have too many use cases? I can sense that maybe not everybody wants to fumble on their earrings with for example dirty hands while cooking or ordering an uber by speaking to their ear…

I’ve been a fan of smart watches and kickstarters but some tried to cover every segment and every use cases that lead them to fail. Maybe worth determining where you have a real fit: Fashion, sports, everyday usage, or simply people that want to leave the phone at home…

What do you think?

[webmobdev]

> Don’t you have too many use cases?

I didn't feel that at all (ofcourse, I watched this youtube video - https://www.youtube.com/watch?v=hRBrEvgrweI - to learn about the product, as TikTok is blocked in my country) - they are not showing anything people already don't do with their bluetooth ear-pieces. And it makes sense to show case many use cases because people will be attracted to the product only if the use case they desire is possible with this device. Moreover, advertisement are also meant to educate the user, especially when the technology is new / unique / different. (The medium of advertisement also matters - since TikTok videos are known for their brevity, it would make sense to release many videos on TikTok highlighting different use cases).

[Aurum197]

That was our thought process as well. Many users don’t even realize the capabilities of smart assistants!

[Aurum197]

Well, different users will want different use cases. We tried to show the range.

[Aurum197]

I agree about trying to cram too many features into a product. That doesn’t work. What we are trying to do is show how to use an available feature -smart assistants - in different ways.