[webmobdev]

> Don’t you have too many use cases?

I didn't feel that at all (ofcourse, I watched this youtube video - https://www.youtube.com/watch?v=hRBrEvgrweI - to learn about the product, as TikTok is blocked in my country) - they are not showing anything people already don't do with their bluetooth ear-pieces. And it makes sense to show case many use cases because people will be attracted to the product only if the use case they desire is possible with this device. Moreover, advertisement are also meant to educate the user, especially when the technology is new / unique / different. (The medium of advertisement also matters - since TikTok videos are known for their brevity, it would make sense to release many videos on TikTok highlighting different use cases).

[Aurum197]

That was our thought process as well. Many users don’t even realize the capabilities of smart assistants!