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by diego
1776 days ago
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This is misguided. Let's say this campaign succeeds. Maybe 10% of the cups will be recycled, leaving still a ton of waste. It would be much more effective to campaign against single-use cups. I grew up in a time in which you had to bring an empty bottle glass bottle to a shop, and they would take it and give you a full one, which you'd bring back empty next time. If you didn't have one, you'd leave a deposit (effectively buying your first bottle). There is nothing wrong with that system. You forgot to bring your cup to Starbucks? Fine, buy one. Don't want to keep it? Bring it back when you're done and they credit you the deposit. |
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Having a bottle deposit would surely be more environmentally friendly, but it would also generate more friction in the sales process and Starbucks would have to consider the business impact. Switching the coating of the cup is, according to the petition, "cost neutral" and there is no real downside to this change, assuming that the recyclable cups are of comparable quality. It seems like an easy and obvious change to make.
Also, switching to recyclable cups doesn't prevent Starbucks from implementing a bottle deposit, if they choose to do so later on.