[commoner]

I wouldn't call the campaign misguided, since recyclable paper cups would probably be more biodegradable than plastic-coated cups whether they're recycled or not.

Having a bottle deposit would surely be more environmentally friendly, but it would also generate more friction in the sales process and Starbucks would have to consider the business impact. Switching the coating of the cup is, according to the petition, "cost neutral" and there is no real downside to this change, assuming that the recyclable cups are of comparable quality. It seems like an easy and obvious change to make.

Also, switching to recyclable cups doesn't prevent Starbucks from implementing a bottle deposit, if they choose to do so later on.