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by Turing_Machine
1787 days ago
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Yes. It's amazing to me that people give any credence on telephone surveys about sensitive issues. Do you own any firearms? Do you use illegal drugs? Have you ever had an abortion? How do you not expect a substantial portion of your respondents to either refuse to answer or simply lie when you ask questions like that? |
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Surveyers do expect it. And any errors are measurable and have been studied:
> Polling potential or existing consumers is often the first step when it comes time for new businesses to enter the market or existing ones to add new products. And in today’s tele-connected world, no longer do researchers have to rely on focus groups, in-depth interviews or direct mail surveys to get the job done. Instead, a host of remotely accessible options exist that enables savvy market researchers the choice of connecting to the market without physically having to mobilize it. One of the oldest and most staid of all the research methods is the ubiquitous phone survey. It’s a no frills, “tried and true” alternative for companies looking for robust information quickly. But it does have its limitations. Take a look at the phone survey’s advantages and disadvantages:
* https://www.cfrinc.net/cfrblog/phone-surveys-data-collection
Also: "A comparison of reliability between telephone and web-based surveys"
* http://dx.doi.org/10.1016/j.jbusres.2007.02.015
There's a whole plethora of papers on the reliability (or lack thereof) of various surveying methods, including over the phone.