| Incredible that Samsung never really launched this program. A few highlights: > “There is another way to create even more value” than recycling, Samsung said in a video at the time. “It’s called upcycling.” With code and creativity, upcycling could turn a Galaxy S5 into a smart fish tank monitor, a controller for all your smart home devices, a weather station, a nanny cam, or lots more. Upcycling not only kept your old phone from being shredded or stuck in junk-drawer purgatory, it could keep you from buying more single-purpose devices. It was a smart way to reduce our collective upgrade guilt. > The original Upcycling announcement had huge potential. The purpose was twofold: unlock phones’ bootloaders—which would have incidentally assisted other reuse projects like LineageOS—and foster an open source marketplace of applications for makers. You could run any operating system you wanted. > But sometimes well-intentioned projects get muzzled inside giant companies. But that version of Galaxy Upcycling went nowhere. These days, Samsung is beta-testing an “expansion” of “Upcycling at Home,” despite Upcycling never actually shipping. > Friends inside the company told us that leadership wasn’t excited about a project that didn’t have a clear product tie-in or revenue plan. > The world needs fun, exciting, and money-saving ways to reuse older phones, not a second-rate tie-in to yet another branded internet-of-things ecosystem. |
> Samsung, a company without much of a public environmental message, was tossing around big ideas born at a grassroots level. This was something new. We were jazzed(...)
> Friends inside the company told us that leadership wasn’t excited about a project that didn’t have a clear product tie-in or revenue plan.
My guess: some team had a bright idea and managed to secure early associates and evangelizers before someone higher up started asking how the project actually synergizes with other company priorities. Since it obviously didn't, because it was something pro-consumer for a change, it got gutted, and the name reused to push some "value-add" IoT crapfest.