[fjtktkgnfnr]

If you don't pay for it, you are the product.

If you pay for it, you are still the product.

You are always the product, phone carriers you pay monthly contract to collect your location data and sell it, TVs spy on your TV watching, Netflix/Spotify/... record everything you do, you will be monetized even if you already paid.

[gpspake]

A lot of ad conscious users have been glad to pay the premium price for the Shield because of the ad-free experience. I've had the device for years and this is the first time I've been subjected to ads that I can't remove.

[wccrawford]

I suspect this took nVidia by surprise as well.

I'd be fine if Google just had an opt-out option for these "ads". I can't believe it isn't an option.

[beerandt]

Nvidia had been opting out of this launcher update for at least a year, so they knew it was there.

They may have been less aware of the timing of Google over riding it, but they should have at least known enough to be working on an alternative (assuming they wanted to).

[LoveLeadAcid]

It's Android-based. Of course there was always spyware, and you just learned that the ads can be shoved into your face at a whim. Unless you're tech-incompetent this isn't a big surprise.

[npteljes]

Not sure why downvoted - this is the truth. The only way to maybe stop this is via legislation, because that levels the playing field. Otherwise, the one with the abusive strategy will come out ahead.