[wccrawford]

I suspect this took nVidia by surprise as well.

I'd be fine if Google just had an opt-out option for these "ads". I can't believe it isn't an option.

[beerandt]

Nvidia had been opting out of this launcher update for at least a year, so they knew it was there.

They may have been less aware of the timing of Google over riding it, but they should have at least known enough to be working on an alternative (assuming they wanted to).