[paulcole]

What's the problem? Demand, awareness, consideration, or conversion?

Do people not want the solution you're selling, are they not aware you're selling it, are they not considering you as an option, or are they not choosing you to solve the problem?

Start from the end and work backwards and you might find your answer (although it might not be the answer you want).

[Riphyak]

Good point, thanks. And a useful thinking framework indeed.

Looking at the funnel, it looks like the problem is at the very top. Further conversions seem to be OK-ish - if you can draw any statistically significant conclusions from 6 total conversions of course.

IOW, I feel like it is mostly that they don't want the solution.

And yes - I'm hoping to have enough intellectual courage to seek the actual truth, not a comforting story.

[paulcole]

Do they not want the solution or are you solving the wrong problem?

Is speed to hire the problem? If so, who specifically is it a problem for?

I don’t know the space (technical hiring) at all. But I do hiring for a small marketing agency and I don’t care at all about speed to hire. I’ve had roles filled by the first applicant and roles that took months (same job btw) to fill. I want to be sure I hire the right person when they come along and I don’t care how long it takes.

Of course, this doesn’t make me the ideal audience for your idea, but who is? And is their problem speed to hire? Why is that the problem you think they’ll pay to solve?