[dkzlv]

Hi! I'm the author.

1. it's hard to judge about that right away. It would be cool to see the ads data beforehand. If I saw the ad performs poorly I would change it obviously. "[safe] money" is our brand, so it would be strange not to start with it.

2. the ad does not reference crypto. We had a mention of it on the landing page, that is all. We allow people to pay with crypto along with banking cards — so it's kind of your decision to go one way or another.

4. its more or less the same. You can be e2ee if you, say, have an encrypted version of Google Drive. e2ee in this case means that even though there's a server (which we also have) it cannot read the data in any way. We're mostly the same.

5. ok, we'll think about it, thanks!

Thanks for your detailed feedback.

[alisonkisk]

crypto, even only on your landing page, is a trigger word for Google Ads.

https://support.google.com/adspolicy/answer/7645254?hl=en#zi...

[dkzlv]

The problem with this policy is that we're nowhere near cryptocurrency exchanges. Not at all.

We mentioned crypto because we allowed people to pay for our services using BTC or ETH, that is it! You're also allowed to pay using usual banking card.

Still, I submitted an appeal after we tore down this whole feature but no luck, still got banned after that.

[_Nat_]

Your ad does mention crypto/anonymous and money/finance a good bit together. That's probably enough to add to a perception of shady-ness for someone just passively seeing an ad as they scroll by on a webpage.

Just to note it -- you may be suffering from a [curse of knowledge](https://en.wikipedia.org/wiki/Curse_of_knowledge)

> The curse of knowledge is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background to understand.

here, as you know what your product's supposed to be and what the ad is supposed to convey, so you may be assuming that it's more obvious to viewers.

For example, when your ad starts with "[safe] money", you may know that it's your product's name. However, to a regular viewer who doesn't already know your product's name, it may give off an impression of a stereotypical scam.

As a thought -- it might help to get someone else to write a draft of an ad for you. Someone who doesn't already know what your product is, so you have to explain it to them. Then they can try to make an ad that corresponds with their initial conception of it.