[_Nat_]

Your ad does mention crypto/anonymous and money/finance a good bit together. That's probably enough to add to a perception of shady-ness for someone just passively seeing an ad as they scroll by on a webpage.

Just to note it -- you may be suffering from a [curse of knowledge](https://en.wikipedia.org/wiki/Curse_of_knowledge)

> The curse of knowledge is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background to understand.

here, as you know what your product's supposed to be and what the ad is supposed to convey, so you may be assuming that it's more obvious to viewers.

For example, when your ad starts with "[safe] money", you may know that it's your product's name. However, to a regular viewer who doesn't already know your product's name, it may give off an impression of a stereotypical scam.

As a thought -- it might help to get someone else to write a draft of an ad for you. Someone who doesn't already know what your product is, so you have to explain it to them. Then they can try to make an ad that corresponds with their initial conception of it.