[skarayan]

I disagree with just about everything in this article. Social marketing works and it is measurable.

In my experience, the first step is to gain followers or fans. The best way to do this is through targeted advertising. While it is possible to build a follower base without advertising, it is harder. Advertising gives the advantage of speed and targeting.

The second step is to keep providing people with good content, while at the same time, promoting your product. As you provide content, you can measure the number of comments and get a feel for peoples' thoughts. This becomes easy after a while because you become accustomed to your audience and know what they like.

Does this mean that you are going to be able to sell your product? It really depends on your product and the market, just like with anything else.

I would question the product-market fit before I questioned the value in social marketing.

[tokenadult]

Social marketing works and it is measurable.

What are some examples of published measurements that prove this point?

[skarayan]

I don't know about published, but I have been able to measure my campaigns by measuring people's feedback to my posts, clicks on links, total sign-ups, conversions, etc.

Some things work better than others, but there is a definite feedback cycle once you have some followers/fans and provide interesting content.