[tokenadult]

Social marketing works and it is measurable.

What are some examples of published measurements that prove this point?

[skarayan]

I don't know about published, but I have been able to measure my campaigns by measuring people's feedback to my posts, clicks on links, total sign-ups, conversions, etc.

Some things work better than others, but there is a definite feedback cycle once you have some followers/fans and provide interesting content.