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by groby_b 1812 days ago
I've guessed at that summary from the screenshots. I would've much appreciated it if you told me somewhere in the first three pages of low information density graphics I scrolled through.

This misses how your audience works - pretty much every engineer would like to have the meat of the answer served first, and then you add the screenshots for corporate sales.

So, thanks for explaining it here, and maybe consider adding it to the main page :)

2 comments

I usually assume landing pages are made for corporate sales, and skip them, going straight to the docs or other pages. I agree with your comment; there needs to be more meat here (though it seems like the public facing website is probably still in a beta phase).

Advice for the OP: I used to make professional briefings for the military. The single most important part of any slideshow or document was the WIFM page - the Why It F**ing Matters page (I kid you not, that acronym was what everyone used). It gave a no-fluff, terse summary of why the product was relevant to the audience, often including a 3 sentence overview of the briefing, and one paragraph explaining what they should take away from it. Think of it like a very terse abstract, using the plainest language possible, very much like what you wrote above. For the people who need to know what a thing is, it's a godsend that keeps them from instantly moving on.

Thanks, that's great to know. Love the Why It F*ing Matters page. Definitely going to make sure we get straight to the point.
Thanks, I'll definitely make these changes. Appreciate it!