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by craftinator
1809 days ago
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I usually assume landing pages are made for corporate sales, and skip them, going straight to the docs or other pages. I agree with your comment; there needs to be more meat here (though it seems like the public facing website is probably still in a beta phase). Advice for the OP: I used to make professional briefings for the military. The single most important part of any slideshow or document was the WIFM page - the Why It F**ing Matters page (I kid you not, that acronym was what everyone used). It gave a no-fluff, terse summary of why the product was relevant to the audience, often including a 3 sentence overview of the briefing, and one paragraph explaining what they should take away from it. Think of it like a very terse abstract, using the plainest language possible, very much like what you wrote above. For the people who need to know what a thing is, it's a godsend that keeps them from instantly moving on. |
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