[AznHisoka]

Other products use scraped/clickstream data because it’s the only way to get data on other sites besides your own. If you are only interested in your own sites, then Google Search Console is your go-to app. But there’s a valid reason clickstream data is so useful

[asteroidandy]

Only problem with scraped/clickstream data is that it's quite inaccurate. I agree it is great for competitive intelligence but falls over a bit when your looking for data on your best content and monitoring important metrics over time. I've always thought of it as scraped/clickstream -> competitive research gsc/owned data -> seo metrics/monitoring.

[AznHisoka]

Very few ppl look at clickstream data for your own site. That’s not it’s purpose. It’s inaccurate but can be helpful for relative comparison/benchmarking. I don’t care the exact number of visits my competitor is getting, but I do care if it’s twice the amount my site is getting.