[asteroidandy]

Only problem with scraped/clickstream data is that it's quite inaccurate. I agree it is great for competitive intelligence but falls over a bit when your looking for data on your best content and monitoring important metrics over time. I've always thought of it as scraped/clickstream -> competitive research gsc/owned data -> seo metrics/monitoring.

[AznHisoka]

Very few ppl look at clickstream data for your own site. That’s not it’s purpose. It’s inaccurate but can be helpful for relative comparison/benchmarking. I don’t care the exact number of visits my competitor is getting, but I do care if it’s twice the amount my site is getting.