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by dcastonguay 1821 days ago
I enjoy watching Apple's keynotes with the presenters delivering extremely polished and scripted rundowns of each new product and feature; they come across as having tailored their emotions to fit the desired tone of the presentation. It's very different to me from the way that Panos comes across when he presents things.

I must be in the minority here, but I actually find it very refreshing to watch him speak in these sorts of events. I'm guessing that you are mostly talking about Panos when you mention that "presenters felt like they were on the verge of tears" since the other presenters seemed to me much more relaxed and "normal", for lack of a better term. From my own perspective he comes across as genuinely being excited about the work they're doing and doesn't seem to have a problem falling into his own rhythm while presenting.

Intellirogue's comment mentioning his facial expressions also made me realize that his presentation style might just be closer to what I see in myself; I find myself in situations quite frequently where I am genuinely excited about something and those around me think that I'm feigning excitement. Whether or not his delivery style is universally more palatable to people, I personally feel more connected to it and there is something about it that ends up coming across to me as more relatable and sincere.

I also think it might be a positive thing for us to leave open the possibility that some of these execs are as passionate about these things as anyone on HN would want them to be. I would love to have people at Microsoft and Apple and Google creating things that they feel are so incredible that they're on the verge of tears.

3 comments

I would wish that people would be that excited and felt that it was that level of incredible too. However, the presentation felt, to be honest, forced. Like the entire emotion was an act.

Nothing in the presentation was something to cry over. Nobody in the audience is ecstatic, nearly crying, about how Teams is built in to the OS, or that the Start Menu button is now in the center and how that now puts you in the center (his words). We all know this isn't a big deal and yet he's so emotional about it, and that's off-putting and makes it feel fake and forced.

It's an extreme reaction to details that, frankly, most of us are looking on in horror over. Upsetting 26 years of muscle memory is a good idea? Building Teams into Windows, which almost no family uses and is a resource hog, is a good idea? A good idea so good it's worth trying not to cry over?

" they come across as having tailored their emotions to fit the desired tone of the presentation."

They are coached and it's scripted.

Watching an Apple Presentation is like watching really bad actors try to read a dramatic script, which is fine, because they're not actors and there shouldn't be a script, but it's still funny.

It's sometimes a little bit comical - when Tim Cook raises his voice to say something more poignant - you can just see the 'forced' nature of it. I can imagine the poor coach, like a high school choir director flailing her hands, trying to get 'a little more emote'.

Watch their hand movements - sometimes it's really overly expressive and unnatural.

In particular, listen to the pacing. For a long time now they've really slowed down the cadence, it's almost odd.

In the end I don't think we should ready any of this into anything. It's basically irrelevant.

>I enjoy watching Apple's keynotes with the presenters delivering extremely polished and scripted rundowns of each new product and feature;

It probably helps that they also show the features at more than 12fps. The demos of Windows features made them look janky.