[jollybean]

" they come across as having tailored their emotions to fit the desired tone of the presentation."

They are coached and it's scripted.

Watching an Apple Presentation is like watching really bad actors try to read a dramatic script, which is fine, because they're not actors and there shouldn't be a script, but it's still funny.

It's sometimes a little bit comical - when Tim Cook raises his voice to say something more poignant - you can just see the 'forced' nature of it. I can imagine the poor coach, like a high school choir director flailing her hands, trying to get 'a little more emote'.

Watch their hand movements - sometimes it's really overly expressive and unnatural.

In particular, listen to the pacing. For a long time now they've really slowed down the cadence, it's almost odd.

In the end I don't think we should ready any of this into anything. It's basically irrelevant.