| > Are you skeptical because it seems too good to be true that he might actually enjoy it? No, I think it's based on the following: -I suspect he doesn't "need" this job to survive. Well off people who can afford to change careers (by choice) love to tell you how to build a new business/career when there's no real pressure. -I am tired of hearing about "Google Ads" overnight successes (to be fair he didn't claim exactly this) I help small biz with Google Ads frequently and it's ... hard. Maybe I just suck? -I'm skeptical of his first customers: a professional athlete, Porsche owner etc. I realize these are typically the people who can afford detailing but still there are ~1,696 NFL players in a country of 330 million+ - what are the odds? - Lastly instead of quitting, and detailing cars quietly he wrote a Tweet thread very similar to other motivational/self-promotion posts that seem very inauthentic and hollow. Shedding light on mental health challenges is good! But I could have done without the "here's how I started a new biz and succeeded in 2 weeks angle. Look guys, I'm busy and slightly overwhelmed so maybe just ignore my grumpiness. Thanks for listening. Edit: Related to my personality: How I Built This with Guy Raz on NPR also frequently sends me into a flying rage. Every story goes like this: "So I was in NYC and I was "broke", and then my friend from Stanford called "randomly" and asked me to lunch with the top VC in the country". |
* Talk about something intensely personal to show yourself being vulnerable (note: making it a true story is optional)
* Describe a moral of the story that fits in with whatever the current popular narrative is
* Plug your side business
It's a pretty good formula for going viral, so I can't really blame anyone that uses it as a marketing tool.