[Trasmatta]

It's basically the LinkedIn formula that fills up like 90% of everybody's LinkedIn feed these days:

* Talk about something intensely personal to show yourself being vulnerable (note: making it a true story is optional)

* Describe a moral of the story that fits in with whatever the current popular narrative is

* Plug your side business

It's a pretty good formula for going viral, so I can't really blame anyone that uses it as a marketing tool.