[yongjik]

IMHO, they may be healthier than eating only white bread, but "recently been found to be superfood" is a euphemism for "this food now has enough consumers in your country to bootstrap a self-sustaining PR cycle."

Did you know kimchi is supposed to boost your immune system and protect you against COVID? Now you know - go buy some! (And please pay no attention to the high rate of colon cancers in Korea, which may or may not be related, who knows.)

[bionhoward]

I like the super good marketing thing, but...What makes you think kimchi is a more likely cause of that unsourced colon cancer claim than the massive amounts of tasty meat in Korean BBQ?

[yongjik]

Hmm... from the very scientific method of googling for news articles, you may be right. Should have used stomach cancer instead (another cancer prevalent in Korea) - for stomach, salty/spicy food is considered a potential reason, it seems.