[mikkel]

I cant talk with your customers but my initial thoughts are that you should focus with laser-like attention to your customer needs. There are a lot of "ands" in your product. Who is your ideal customer? Is it whales tracking multiple cryptocurrencies?

Is your ideal customer dev teams keeping their coin alive with DCA arbitrage across multiple exchanges?

Wish you success, crypto is here to stay.

[colbycornish]

Absolutely. We actually run our company on a discord with both public and private channels, just so we can strike up conversations with people.

We have three target customers: the experienced retail trader with multiple exchange accounts, the long-term hodler who’s looking for better indexing tools, and the crypto newbie who just wants to learn how to get started.

In terms of having a laser focus on a single area, honestly I both agree and disagree. Most of the unique and interesting paths we can take are based on having a wider foundational breadth of features (best price trades require multiple exchange connections, auto rebalancing requires a complete view of your portfolio, tax prep requires order management). All these things are interweaved within each other.

Totally agree that it’s a lot, but it’s also much easier to make a general product specific, than it is to make a specific product general. The tough thing is trying to strike the right balance between that foundation and really nailing a single aspect.

Right now, that single focus is custody and best price trades.