[colbycornish]

Absolutely. We actually run our company on a discord with both public and private channels, just so we can strike up conversations with people.

We have three target customers: the experienced retail trader with multiple exchange accounts, the long-term hodler who’s looking for better indexing tools, and the crypto newbie who just wants to learn how to get started.

In terms of having a laser focus on a single area, honestly I both agree and disagree. Most of the unique and interesting paths we can take are based on having a wider foundational breadth of features (best price trades require multiple exchange connections, auto rebalancing requires a complete view of your portfolio, tax prep requires order management). All these things are interweaved within each other.

Totally agree that it’s a lot, but it’s also much easier to make a general product specific, than it is to make a specific product general. The tough thing is trying to strike the right balance between that foundation and really nailing a single aspect.

Right now, that single focus is custody and best price trades.