[Belphemur]

To play devil advocate.

On one side, Brave come with an adblocker that will remove any ads from the website you're visiting. On the other, they provide their own ads through the reward program.

So it can be seen as "replacing website ads by its own".

I approve that line of reasoning, but I think that what the author meant.

[_fnhr]

To play the devil's devil's advocate :)

Brave allows you to do whatever you want. You can see publisher ads without Brave ads. You can see Brave ads without publishers ads. You can see both. Or you can disable both.

Since individual users can achieve any configuration of ads they like, to me it seems that some people are only unhappy with this because they want to push their moral stances on everyone else. Like, for example, stating that the ability to block publisher ads while enabling Brave ads is immoral and shouldn't be allowed.

[ABCLAW]

The idea that the experience is equivalent as a result of substitution is incorrect, though, and the author's original heavy implication that Brave's substitution is malicious and selfishly designed does not hold up.

Brave basically aligns advertising incentives to match with viewer incentives. A Google served ad is not the same thing as a Brave served ad from the perspective of a viewer, because Brave ads are optional and some of their value accrues to the viewer.

Is the alignment perfect? No. But I do view it as a substantially better starting point than the currently centralizing, adversarial model that currently exists.

[Belphemur]

Edit: I don't approve that line of reasoning, but I think that what the author meant.

[nmz]

You can disable seeing ads in settings though. if you choose to see ads however, the website doesn't get anything, you get crypto from it.

[jonathansampson]

In Brave, by default, when a user opts-in and earns rewards from Brave Ads, Brave will enable the user to tip verified sites and content creators (even making automatic, pro-rata contributions possible). This is currently how content creators benefit (indirectly) from Brave Ads. Their users earn rewards, and forward them along. We're currently settling more than 8-figures each month to website owners and more. See creators.brave.com for more information. Further options will come in the future as well.