[ABCLAW]

The idea that the experience is equivalent as a result of substitution is incorrect, though, and the author's original heavy implication that Brave's substitution is malicious and selfishly designed does not hold up.

Brave basically aligns advertising incentives to match with viewer incentives. A Google served ad is not the same thing as a Brave served ad from the perspective of a viewer, because Brave ads are optional and some of their value accrues to the viewer.

Is the alignment perfect? No. But I do view it as a substantially better starting point than the currently centralizing, adversarial model that currently exists.