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by TheSkeptic
5453 days ago
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The author has a point, and it's quite possible his idea wasn't worth pursuing further. This said, a few points should be made: 1. A picture is worth a thousand words. It shouldn't be assumed that individuals you poll about ideas and abstract product features understand them the way you intend them to. You might simply be describing features in a way that doesn't make sense to them, for instance. This is why wireframes and simple prototypes are so valuable. 2. You need a quality sample to make intelligent guesses about the viability of a new product. You should not immediately assume that if you query 10 people about your idea and all 10 shoot it down you are not on to something. Most businesses that are very profitable aren't convincing nine out of 10 (or even five out of 10) potential customers to buy their products. Keep this in mind. 3. Just because your initial product concept (or implementation for that matter) isn't viable doesn't mean that the problem that led you to develop the idea doesn't exist. Instead of simply asking folks whether or not they like your product concept, you should also seek to validate that you're trying to solve a real problem. If you can confirm that there's a problem, you may only be a few iterations away from a product concept that has a shot at success. Bottom line: you don't want to give up on an idea too late, but you shouldn't give up on an idea too soon either. |
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And frankly, I'm not sure that I have all the knowledge or experience to be making the right decision. May people in this thread raised some very good counter points and undoubtedly have more experience and knowledge than I.
However at this stage, I think I'll go away and test out the target market for a few other ideas I have and see what kind of response I get. I think I could do with a few more data points on what kind of response to expect from the "talk to your target market" approach.