[luke_s]

I really like your bottom line! At the end of the day, it all comes down to a really subjective subjective judgment on if you should proceed.

And frankly, I'm not sure that I have all the knowledge or experience to be making the right decision. May people in this thread raised some very good counter points and undoubtedly have more experience and knowledge than I.

However at this stage, I think I'll go away and test out the target market for a few other ideas I have and see what kind of response I get. I think I could do with a few more data points on what kind of response to expect from the "talk to your target market" approach.