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by CodeMage
1837 days ago
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The issue with the process itself is how that justification is provided. If you have data to justify something, then the process works fine. If you don't have that data and need to put in some work to obtain it, then you have to somehow justify that work, and the only way to do that is by "getting permission", i.e. buy-in from the rest of the team. If you put it in context of the situation described in "You Don't Need Permission", doing the customer discovery cannot be justified except through buy-in from the CEO. If Suresh (from the story) has a daily standup with his CEO, then he can't do customer discovery because of the process. |
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>As head of sales and marketing, Suresh didn’t need his CEO to buy into the process or give his permission to start the discovery process. He was in charge.
Suresh is a VP of marketing. It's his job to develop a plan, get buy-in, and execute on it. If the CEO is standing in the way, then all this boils down to is that the CEO is micromanaging his VPs. No process can solve for that.