| The article manages to contradict itself at every turn. For example: "Only yesterday, Google announced its plans to make advertising ID an opt-in feature." A few paragraphs later: "Google’s opt-out ad-tracking popup isn’t on the forefront like in iOS. Instead, it’s buried deep in the Google Play Service settings — which could be difficult for the non-tech savvy user to find out." And this opener: "Facebook has a market evaluation of over 930 billion dollars today." Versus the conclusion: "Clearly, this chain of events is about to trigger an irreversible slump in Facebook’s advertisement business — making their ambitions of becoming the fastest trillion-dollar tech firm a far-fetched dream." Is it really a far-fetched dream when the stock price only needs a 7.5% bump from its current level? |
It feels like Substack authors got started in an ultra-competitive world where they knew clickbait journalism was the norm, so they’ve gone all-in on saying whatever they think it takes to grow their subscriber base. I’ve tried subscribing to many smaller Substacks in the past year but the majority of them feel similar to this: A lot of exaggerated sensationalism and recycled material, but little actual analysis. The exceptions have been professional journalists who were already good at writing before joining Substack.
The sensational articles with exaggerated headlines do play well on places like HN where headlines get upvotes before many read the article, so the trend will continue.