[xanaxagoras]

Honestly I didn't make it very far before the smell made me turn around and walk out.

> Through shrewd acquisitions, blatantly copying the exclusivity of rivals (read: Snapchat, TikTok), Facebook managed to become an integral part of our lives in less than a decade.

Maybe some of that is true? Facebook has been "an integral part of our lives" for longer than a decade. I remember returning home from college in 2008 and seeing my small town papered in facebook usernames for just about every business that had a sign. That was well before Snapchat or TikTok existed, and I don't think they'd done any acquisitions of note up to then. This guy's not completely wrong here, but the framing is myopic enough for me to look for another source of information about the advertising change.