[3finmunchousen]

People buy trucks for emotional reasons. The utility is there to help rationalize the decision.

If you're a two car family you can now make the case that you should buy an F-150 as a commuter.

Throw in the $7,500 tax credit and these things are going to sell like crazy even if the before rebate sticker price is $50,000

[thecopy]

>People buy trucks for emotional reasons.

Source?

[crooked-v]

You only need to look at the many people who buy trucks with large cabs and tiny beds and then never actually use the bed for anything, similar to how there are many people who buy three-row SUVs and then just use them as 'cooler' minivans.

Not everyone buys a truck for emotional reasons, of course, but there are a lot of people who buy trucks but would be better suited in every way by SUVs (except that it's not a truck), and a lot of people who buy SUVs but would be better suited in every way by minivans (except that it's a minivan).