[swies]

We could probably use more SEO, but we're actively fighting that once in a blue moon use reputation.

We're working to position Ninite as a great general download site and our new Ninite updater should help repeat use. Even with a single app, clicking next next next through an installer is silly. Our paid users end up using Ninite daily at their work already.

A big issue with SEO for us is that normal users don't even imagine that what Ninite does is possible. I think some mix of education and oblique SEO could help, but I think the newness of what we do complicates things a lot.

We aren't hurting for traffic, but it's primarily word of mouth and press so far.

[Poiesis]

I see where you're going, but I'm not sure how successful you'll be.

Me? I'd go big with something memorable. Think something like Hudson's approach. I was thinking a mascot with an easier name to remember: maybe a cute dog (Lassie! Install!). A robot might make more sense given the theme. Hey! Maybe a robot dog! I bet you could own the search [robot dog installer] even if you picked (another) unmemorable name for the dog.