[Poiesis]

I see where you're going, but I'm not sure how successful you'll be.

Me? I'd go big with something memorable. Think something like Hudson's approach. I was thinking a mascot with an easier name to remember: maybe a cute dog (Lassie! Install!). A robot might make more sense given the theme. Hey! Maybe a robot dog! I bet you could own the search [robot dog installer] even if you picked (another) unmemorable name for the dog.