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by swies
5464 days ago
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Oops, I didn't mean to come off as saying that the author's problem isn't real. I understand where he's coming from and we hear similar things from a lot of users. But, there's not a good solution available so I don't really worry about it day to day. We're not going to change the name at this point, and I think people have started to see us enough that its becoming less and less of a problem. Actually, lots of people do remember the name. Our top 26 searches to find the site are variations or misspellings on the name. 27 is "install multiple programs" and then we're back to the name until "multi installer" at 40. We got a quarter million visits last month from people typing ninite or ninite.com into google. I also don't think founders of new startups should fret too much over naming. Just make something great, release it, and improve it. The catchiest name in the world won't save a bad product. Product is the high bit here, naming is lower than you'd think. |
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The is no correlation between words people end up reaching your site by, and words that they are trying to find your site by.
Consider the world where 10M people are trying to find Ninite, but forget the name and unsuccessfully google "keep multiple programs up to date". Similarly, 1M people google for some variation of Ninite, and all find your site. Your referrer logs would show that all users reaching your site remembered your name, even though you're throwing away 90% of your potential user base.
That's like trying to disprove the hypothesis: "You don't network enough, so not enough people know you" with the evidence "99% of the calls I get are from people that know me, so clearly a lot of people know me".