[smanek]

You might be right - but you can't logically draw the conclusion that 'lots of people remember the name' based on the evidence presented.

The is no correlation between words people end up reaching your site by, and words that they are trying to find your site by.

Consider the world where 10M people are trying to find Ninite, but forget the name and unsuccessfully google "keep multiple programs up to date". Similarly, 1M people google for some variation of Ninite, and all find your site. Your referrer logs would show that all users reaching your site remembered your name, even though you're throwing away 90% of your potential user base.

That's like trying to disprove the hypothesis: "You don't network enough, so not enough people know you" with the evidence "99% of the calls I get are from people that know me, so clearly a lot of people know me".