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by GayforMoleman 1868 days ago
The article has acronyms (USP, CTA,...) that the author never cares to actually explain what they mean. I find that it's a really opaque and hostile way to approach a subject and it mostly makes me feel like the author wants to sound like he really knows what he's talking about. He stretches simple points (Have a clear mission statement/product description.) into longwinded statements with unnecessarily complicated jargon. Really just feels like I'm being pitched a service the whole time I'm reading.
1 comments
ollymeakings 1868 days ago
Unique selling point and call to action.

I will actually correct that as one of my insights is to remove confusing acronyms to improve legibility.

Sorry the rest didn't work for you.

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StavrosK 1867 days ago
I wrote something that might help: https://github.com/skorokithakis/expounder/
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TheCowboy 1867 days ago
I don't know why you got downvoted because this is a good idea.

The only criticism I have is that usually the dotted underline is associated with adwords on some sites. I don't know if there's a better way to do it. Superscript question marks at the end of the phrase?

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moshmosh 1867 days ago
There's a built-in HTML tag for this that traditionally uses the dotted underline. Looks like it doesn't do that on all browsers, though, these days, but it's a CSS tweak to add it. Behavior also seems worse than it used to on some browsers—safari makes you hover for a little to see the expanded definition, while I recall clicking to see it before, which is better.

https://developer.mozilla.org/en-US/docs/Web/HTML/Element/ab...

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amatecha 1867 days ago
There's also the <details> element: https://developer.mozilla.org/en-US/docs/Web/HTML/Element/de... It works quite nicely but is a block element by default. You can override that with some CSS (display: inline or inline-block) and style it to look more like a regular piece of inline content. Pretty useful IMO!
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StavrosK 1867 days ago
Hmm, I have an adblocker so I can't say I've seen that pattern much, but you can easily change the display for it with a few lines of CSS.
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peterthehacker 1867 days ago
I’ve never heard of USPs before this article. Stopped reading to google “USPs landing page” which returned links to usps.com, the US mail carrier.

CTA is pretty well known though. Regardless, explaining those acronyms would improve clarity.

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