[ollymeakings]

Unique selling point and call to action.

I will actually correct that as one of my insights is to remove confusing acronyms to improve legibility.

Sorry the rest didn't work for you.

[StavrosK]

I wrote something that might help: https://github.com/skorokithakis/expounder/

[TheCowboy]

I don't know why you got downvoted because this is a good idea.

The only criticism I have is that usually the dotted underline is associated with adwords on some sites. I don't know if there's a better way to do it. Superscript question marks at the end of the phrase?

[moshmosh]

There's a built-in HTML tag for this that traditionally uses the dotted underline. Looks like it doesn't do that on all browsers, though, these days, but it's a CSS tweak to add it. Behavior also seems worse than it used to on some browsers—safari makes you hover for a little to see the expanded definition, while I recall clicking to see it before, which is better.

https://developer.mozilla.org/en-US/docs/Web/HTML/Element/ab...

[amatecha]

There's also the <details> element: https://developer.mozilla.org/en-US/docs/Web/HTML/Element/de... It works quite nicely but is a block element by default. You can override that with some CSS (display: inline or inline-block) and style it to look more like a regular piece of inline content. Pretty useful IMO!

[StavrosK]

Hmm, I have an adblocker so I can't say I've seen that pattern much, but you can easily change the display for it with a few lines of CSS.

[peterthehacker]

I’ve never heard of USPs before this article. Stopped reading to google “USPs landing page” which returned links to usps.com, the US mail carrier.

CTA is pretty well known though. Regardless, explaining those acronyms would improve clarity.