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by ollymeakings 1867 days ago
Hi, author here

I shared what I learnt across the 200 pages I reviewed and my focus is on landing page conversion. I am working on the assumption there is some sort of product market fit.

I also included techniques to generate insights - like exit intent, review analytics and heatmaps, introducing a cycle of testing - rather than just telling people what they should do.

Finally, I don't look at naff tricks on the visitor. It's all focused on proven concepts for relaying what makes your business great.

However if you can find anything in the list you feel is some sort of bizarre manipulation or trick I'm happy to look again.
1 comments
dhsysusbsjsi 1867 days ago
I stopped reading when it said make the landing page focus on one thing. No no no. I HATE pages where it’s plastered with “Sign up” but you have to search for the login button.
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rchaud 1867 days ago
A "landing page" is not necessarily the home page. It can be a page that a Google/Bing ad points to, or one that ranks high on search, that's specifically designed to talk about the product and its features.

If you are already a user of the product, chances are you'll bookmark the login page, or have it appear in your browser autocomplete. Worst case scenario, you'll go to the homepage and click the login button on the top right.

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EricE 1867 days ago
>A "landing page" is not necessarily the home page.

Excellent point. And a very powerful one too. It just caused me to think about the content and structure of an educational site I'm involved with in a VERY different way. Thanks!

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rchaud 1867 days ago
You're welcome.

The "landing page" is ultimately wherever you, the site owner, want the user to land on. The reason a distinction is drawn between a landing page and a home page is because there can only be one home page. But there is no limit to the number of landing pages you can create.

- LP 1 for "Self-serve video course" users

- LP 2 for "Live, Group based instruction" users

And even there, LP1 could have Variant 1 and Variant 2, which are randomly served to users as part of a split test, to see which page converted better. You can use tools like Unbounce or Optimizely to serve the pages to a randomized audience.

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