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by EricE
1867 days ago
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>A "landing page" is not necessarily the home page. Excellent point. And a very powerful one too. It just caused me to think about the content and structure of an educational site I'm involved with in a VERY different way.
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The "landing page" is ultimately wherever you, the site owner, want the user to land on. The reason a distinction is drawn between a landing page and a home page is because there can only be one home page. But there is no limit to the number of landing pages you can create.
- LP 1 for "Self-serve video course" users
- LP 2 for "Live, Group based instruction" users
And even there, LP1 could have Variant 1 and Variant 2, which are randomly served to users as part of a split test, to see which page converted better. You can use tools like Unbounce or Optimizely to serve the pages to a randomized audience.